NRPA Measuring Impact of Park & Rec

Measuring the Economic Impact of Park and Recreation Services www.NRPA.org National Recreation and Park Association © 2010 All Rights Reserved 60 1 2 3 4 5 6 7 8 9 10 11 12 13 14 City Event Name Duration (# of Days) Participants/ Spectators from Inside the City Casuals/Time Switchers Participants/ Spectators from Outside the City a Total Expenditure b Average Per Out-of-Town Visitors Per Day Expenditures Economic Impact # % # % # % Sales Personal Income Jobs c 1 Pro Golf Tournament 3 140,167 30.2 72,500 15.6 251,333 54.2 29,523,070 117 65,856,795 22,389,187 1,232.0 2 Arts Festival 1 1,765 35.3 1,588 31.8 1,647 32.9 156,664 95 336,976 113,172 6.0 3 Culinary Festival 2 9,638 27.5 11,486 32.8 13,876 39.7 540,658 39 1,175,350 397,707 21.6 4 Annual Arts Festival 3 414,000 82.8 40,952 8.2 45,048 9.0 462,428 10 1,037,867 357,237 22.5 5 Rusty Relics Car Show 1 46 6.2 – – 699 93.8 6,562 9 12,500 3,894 0.3 6 Two Minor League Baseball Games 1 day each 6,735 39.9 5,438 32.2 4,722 27.9 25,225 5 54,184 17,818 1.3 7 Yes Festival 2 3,442 56.5 560 9.2 2,090 34.3 56,650 27 111,616 36,643 2.6 8 River Festival 4 135,135 13.5 369,574 37.0 495,291 49.5 5,781,136 12 14,698,137 4,442,505 326.0 9 4th of July Celebration 1 48,605 88.4 2,398 4.3 3,997 7.3 34,420 9 74,793 25,474 1.5 10 Grand Prix Motor Race 3 72,425 85.2 4,899 5.8 7,676 9.0 172,764 23 382,446 129,902 7.8 11 Nubian Jam Heritage Celebration 1 2,041 40.8 877 17.5 2,082 41.7 32,356 16 64,715 19,678 1.4 12 Bluebonnet Street Rod Run 3 96 6.8 – – 1,313 93.2 55,233 42 104,333 31,980 2.4 13 Winterfest 1 18,008 31.0 23,283 40.0 17,157 29.0 600,150 35 826,975 342,517 19.3 14 Springfest 4 22,906 22.0 51,048 50.0 27,887 28.0 1,422,321 51 1,964,234 819,367 45.5 15 Sunfest 3 25,991 14.0 100,077 56.0 53,180 30.0 2,450,614 46 3,390,194 1,391,712 76.7 16 Independence Park Holiday 1 76,652 57.0 24,418 18.1 33,512 24.9 335,463 10 549,124 194,142 8.3 Exhibit 6-2 The Economic Impact of 16 Festival and Spectator Events a. This figure consists of the number of out-of-town visitors whose primary purpose of visit was to attend the event (Out-of-Towners), and the number of out-of-town visitors whose primary reason for their visit was not to attend the event but extended their stay because of it (Extended Stayers). b . This figure consists of the expenditures by out-of-town visitors and extended stayers. c . This figure refers to both full-time and part-time jobs. It assumes the local economy is operating at full capacity and there is no slack to absorb additional demand created by these events.