NRPA Measuring Impact of Park & Rec

Measuring the Economic Impact of Park and Recreation Services www.NRPA.org National Recreation and Park Association © 2010 All Rights Reserved 66 Event Name Duration (# of Days) # of Visitors Participants a / Spectators from inside the City Casuals/Time Switchers Participants/ Spectators from Outside the City Total b Expenditure Economic Impact # % # % # % Sales Personal Income Jobs c Annual Arts Festival 3 500,000 414,000 82.8% 40,952 8.2% 45,048 9% 462,428 1,037,867 357,237 22.5 4th of July Gala Cel- ebration 1 55,000 48,605 88.4% 2,398 4.4% 3,997 7.30% 34,420 74,793 25,474 1.5 Grand Prix Motor Race 3 85,000 72,425 85.2% 4,899 5.8% 7,676 9% 172,764 382,446 129,902 7.8 WinterFest 2 16,000 13,674 85.5% 976 6.1% 1,350 8.40% 18,623 28,724 11,025 0.6 Three Fires Pow Wow 2 25,000 21,365 85.5% 1,525 6.10 2,110 8.40% 29,107 44,894 17,231 0.9 African- American Festival 3 15,000 12,819 85.5% 915 6.1% 1,266 8.40% 17,464 26,936 10,339 0.5 Jazz & Blues Festival 2 10,000 8,546 85.5% 610 6.1% 844 8.40% 11,643 17,958 6,893 0.4 Italian Festival 3 30,000 25,638 85.5% 1,830 6.1% 2,532 8.40% 34,929 53,874 20,678 1.1 Polish Harvest Festival 3 15,000 12,819 85.50 915 6.1% 1,266 8.40% 17,464 26,936 10,339 0.5 German Festival 3 10,000 8,546 85.5% 610 6.1% 844 8.40% 11,643 17,958 6,893 0.4 Celebration of the Grand 2 350,000 299,110 85.5% 21,350 6.1% 29,540 8.40% 407,504 628,529 241,239 12.7 Hispanic Festival 3 70,000 59,822 85.5% 4,270 6.1% 5,908 8.40% 81,501 125,706 48,248 2.5 Mexican Festival 3 100,000 85,460 85.5% 6,100 6.1% 8,440 8.40% 116,430 179,580 68,926 3.6 Total – 1,281,000 1,082,829 87,350 110,821 1,415,920 2,646,201 954,424 55 Exhibit 6-5 A City’s Annual Economic Impact Report for Special Events a. This figure consists of the number of out-of-town visitors whose primary purpose of visit was to attend the event (Out-of-Towners), and the number of visitors whose primary reason for their visit was not to attend the event but extended their stay because of it (Extended Stayers). b . This figure consists of the expenditures by out-of-town visitors and extended stayers. c . This figure refers to both full-time and part-time jobs. It assumes the local economy is operating at full capacity and that there is no slack to absorb additional demand created by these events.