3 | Big Business Outdoor recreation is bigger than you think and a significant economic driver in the United States. More than 140 million Americans make outdoor recreation a priority in their daily lives – and they prove it with their wallets. Each year, Americans spend $646 billion on outdoor recreation. Outdoor Recreation is Big Business An Overlooked Economic Giant Pharmaceuticals $331 Motor vehicles and parts $340 OUTDOOR RECREATION $646 Financial Services and Insurance $780 Outpatient Health Care $767 Gasoline and Other Fuels $354 Household Utilities $309 Annual Consumer Spending, in Billions Source: Bureau of Economic Analysis, Personal Consumption Expenditures by Type of Product, based on available 2010 data. 0 $100 $200 $300 $400 $500 $600 $700 $800
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