7 | Americans at Work Putting America to Work America is globally recognized as the leader in outdoor recreation. Advancements in technical apparel, footwear and equipment for outdoor activities are driving innovation and entrepreneurism, while creating a demand for highly skilled workers in areas like technology, product design, manufacturing, sustainability and global commerce. A tremendous diversity of career opportunities exists beyond product-related jobs. When Americans play outside during day outings or overnight trips, their spending directly supports professions like guides and outfitters, lodging operators, park managers and rangers, concessionaires, small business owners and many more. In total, 6.1 million American livelihoods1 are directly dependent on outdoor recreation, making it a sizable sector in the United States. 1 Reflects American jobs directly supported by outdoor recreation. Indirect, induced or ripple effect impact would be significantly higher. 2 Average salaries based on Manufacturer Benchmarking Report, 2011, Outdoor Industry Association. 3 Source: Bureau of Labor Statistics, 2010 Outdoor Recreation Creates Jobs Average Salaries2 Generated Wholesale Sales & Marketing - VP Sales $144k - Marketing Directors $108k - Sales managers $79k Materials Suppliers - Sales - Marketing - Design Sourcing & Manufacturing - Sourcing ManagerS $80k+ Retail Sales, Marketing & Customer Service3 - Retail Store SupervisorS $44K - Retail SalespeOPLE $30K - Buyers $60K Consumer Use Logistics & Distribution - Logistics ManagerS $65k - warehouse ManagerS $42k Inventory Planning & Production - Inventory Planning ManagerS $64k Product Conception & Development - VP Product Development $145k - Product Designers $70k - Product Line Managers $90k Business Strategy & Branding - CEO $150k+ - CfO $125k+ - Cmo $100k+ - HR Manager $75k - IT Manager $80k Consumer Demand
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