10 2019 Skin Cancer Prevention Progress Report SUCCESS STORIES FROM THE FIELD Reducing Sun Exposure Through a Community-Wide Approach Photo courtesy of Elizabeth Caballero. Cancer prevention and control is a cornerstone of The University of Texas MD Anderson Cancer Center’s mission to eliminate cancer. Aligned with that mission, MD Anderson established BeWell Communities™, a place-based strategy for cancer prevention and control, working with communities to promote wellness and reduce cancer risks. Baytown,Texas was selected as the inaugural BeWell Community.The BeWell™ Baytown initiative focuses on five target health areas, one of which is sun safety. In line with the evidence-based skin cancer prevention recommendations included inThe Guide to Community Preventive Services14, BeWell Baytown uses a multi-component communitywide approach to improve sun protection in a variety of settings. The following section highlights key successes carried out in partnership with four local organizations in Baytown including child care centers; primary, middle and high schools; and outdoor recreational and tourism settings.
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