Skin Cancer Prevention 2019

Young Women’s Beliefs About Quitting Indoor Tanning In the United States, the highest prevalence of indoor tanning is among young non-Hispanic white women, with 20% of those aged 18 to 21 years and 14% of those aged 22 to 25 years reporting having indoor tanned in the past year.To inform effective communication about reducing or quitting indoor tanning for this demographic group, CDC provided funds to the University of Pennsylvania, Prevention Research Center to assess attitudes and beliefs related to indoor tanning and develop and test messages about quitting or cutting back on indoor tanning. Over the past year, results from this work have been published in the peer reviewed literature.12,13 Below are some key findings: Among non-Hispanic white female indoor tanners aged 18 to 25 years, beliefs positively associated with intention to quit indoor tanning included ▪ The belief that quitting would reduce damage to skin. ▪ The belief that key people (such as one’s mother, friends, and/or romantic partner) would approve of quitting. Among frequent indoor tanners ▪ Reasons for indoor tanning included · Improving physical appearance. · Social acceptance. · Increased confidence. · Happiness. ▪ Perceived advantages of cutting back or quitting indoor tanning included · Decreased skin cancer risk. · Saved money. ▪ Perceived disadvantages of cutting back or quitting indoor tanning included · Concerns about being pale. · A decline in self-confidence. Financial support: This research is a product of a Prevention Research Center and was supported by funding through Cooperative Agreement Number 1U48DP005053 to University of Pennsylvania from the Centers for Disease Control and Prevention.

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