Proven products and services to build customer trust
Purpose of Building Your Reputation
Why do you need to prove your credibility? Potential customers want to know who they’re dealing with. They want to know if you are a legitimate business. If you’re selling a product or service, proving your credibility is a must because potential customers want to know that you know what you’re doing and that the product or service they are about to purchase is worth their hard-earned money. The moment you ask someone to buy something from you, or work with you, you take on the burden of proof.
There are plenty of ways to demonstrate your credibility and the worthiness of your product or service. The main objective you want to keep in mind is to prove that your product or service has been used successfully, and therefore “tried and true”.
Rationalize Trust
“People need a rational hook upon which to justify an emotional buy.”
Here are some examples of ways to give potential customers the rationale they need to trust in your products and/or services:
- Testimonials from Customers
Prove the success of what your offering by showing testimonials from customers who have used your products or service. These people could have been end-users of a great product or proud recipients of a service you provided. Testimonials are a very persuasive tactic, because people “just like you” have bought the product or service, and now they are so happy with the benefits that they are willing to talk about it, recommend it to others, and endorse it. Finding a leading authority in your industry who is willing to endorse your product or service helps because it allows their perceived authority to inure to your benefit. In other words, “it rubs off on you” which sometimes helps those that are “riding the fence” go ahead and jump off in your favor! - Age of Business Evolution
Try connecting your years of establishment to the perfection of your quality products, outstanding services, ongoing reliability, and/or fantastic customer service. You could also connect your years of establishment to your own guru status – explaining how your years in business have provided you knowledge of the industry, experience with dealing with industry guidelines, learned flexibility in dealing with issues as they arise, and maintaining customer satisfaction as a top priority. Sharing your experiences shows you have incorporated what you’ve learned and have constantly upgraded your methods and knowledge to give the customers the best experience that only someone of your business stature could achieve! - Track Record of Actual Proof
Show how many products have been sold, how many services have been performed, and how many customers are repeat customers. Point to examples of products that have proven their worth in the field or services that have led to satisfied customers getting what they wanted. Share with potential customers this research or data of proven products and proven customer satisfaction that demonstrates objectively that your products and/or services work. Potential customers want tangible proof that their purchase will result in the “best bang for their buck” and will be willing to purchase from you if you can give them that proof!>
“The customer’s perception is your reality.”
(Shelter in Rockport, Texas Survived Hurricane Harvey!)
“Every problem is a gift – without problems we would not grow.”
(Shelter at Lake Sam Rayburn in Texas Survived Hurricane Ike!)
“There are no secrets to success. It is the result of preparation, hard work and learning from failure.”
(Shelter in Corpus Christi, Texas Survived Hurricane Harvey and Hurricane Hanna)
Satisfying the Burden of Proof
“You don’t earn loyalty in a day. You earn loyalty day-by-day.”
In the end, the burden of proof is on you to convince potential customers your product or service is worth their time and hard-earned money. Quality in a product or service is not what the supplier puts in, it is what the customer gets out and is willing to pay for. If properly demonstrated, customers will not only purchase from you, but will do so feeling confident they have made the right decision and be happy they made it!
